TWG opens first Abu Dhabi tea salon and boutique
Outlet in Yas Mall, Abu Dhabi marks the third TWG Tea location in the UAE
TWG Tea is opening its first TWG Tea Salon & Boutique in Abu Dhabi at the new Yas Mall and third overall in the UAE in November 2014, expanding on the success of its first two tea salons & boutiques at The Dubai Mall and Dubai Festival City Mall.
"TWG Tea is privileged to have a unique positioning in the market today, as an Asian luxury brand focused on a product cultivated in Asia, with a growing presence in the Middle East," said Taha Bouqdib, president, CEO and co-founder of TWG Tea.
"With its iconic location on Yas Island, the new TWG Tea Salon & Boutique is the next chapter in our UAE success story."
Located within the fashion circle of Yas Mall, the 40-seat tea salon & boutique will feature TWG Tea’s collection of over 800 different single-estate, fine harvests, and exclusive tea blends encased within signature yellow TWG Tea tins. This also includes TWG Tea’s signature packaged teas such as the Haute Couture Tea Collection and the Design Teapot.
The tea salon will serve breakfast, brunch, lunch, afternoon tea and dinner specialities, as well as tea beverages and cocktails.
TWG Tea’s signature tea-infused salads, sandwiches and main courses include the TWG Tea Salad, featuring an 1837 green tea infused vinaigrette. The main courses include the Waygu burger, served with tea-infused mesclun salad and matchstick potatoes sprinkled with matcha green tea, and the roasted lamb loin, cooked in a Lavender Valley tea infused sauce.
The patisserie counter has freshly handcrafted macarons, including Earl Grey & Chocolate, Napoleon Tea & Caramel, 1837 Black Tea & Black Currant and Matcha Nara.
To celebrate the launch of its third location, the firm has also unveiled the Grand Prize Tea Set, available in the UAE for a limited time. This commemorative TWG Tea Set includes three handcrafted whole-leaf blends enclosed in caviar tea tins, created specifically for the Abu Dhabi F1 races with their hand-patterned retro race cars decorating the lids - the Grand Prize Black Tea, the Grand Prize Red Tea and the Grand Prize Green Tea. This will be available from mid-November at TWG Tea at Yas Mall.