German Doner Kebab named best UAE franchise brand
Brand wins at the 2014 MENAFA Excellence Award
International franchiser German Doner Kebab has won at the 2014 MENAFA Excellence Award with Best UAE Franchise Brand, at a ceremony organised by MENAFA – ME Franchise Expo – in Dubai.
“This is a moment of pride for German Doner Kebab. Not just for the ones receiving the award but for every single person who tirelessly works for the brand. We have followed an aggressive expansion plan, with a dedicated franchising model backing it. The award represents our hard-work and immaculate planning,” said Farshad Abbaszadeh, CEO, German Doner Kebab.
He added: “It (franchising and expansion) has only just begun for us. Now, we are confident of our work, and will increase our efforts to spread the German Doner Kebab franchise. Open minded economic reforms means UAE has a strong relation with franchising models. For us to stand head and shoulders above our competitors is overwhelming.”
Doner Kebab opened its first store in Berlin in 1989 and currently operates in more than 14 countries, with over 300 employees. The firm operates across the GCC region including Oman, Saudi Arabia, Bahrain, Qatar, Pakistan, India and the UK.
Additionally, German Doner Kebab is all set to open at the Global Village this November, located at the main entrance. “The Global village is an amazing place to be, and is truly a melting pot of the World’s popular cultures. We pride ourselves with authenticity, and that resonates with the theme of Global Village perfectly,” added Abbaszadeh.
Currently, the restaurant is present in over ten locations across the UAE, with an additional 10 new outlets that will be located in Burjuman Centre, Deira (next to Deira City Centre), Dragon Mart, Dubai Mall, Dubai Silicon Oasis, Dubai Sports City, JBR-The Walk, Jumeirah road and Tecom.