Richard Branson's Virgin Hotels gets January debut

First hotel in Chicago starts accepting bookings from January 15

Virgin Group founder Richard Branson
Virgin Group founder Richard Branson

The first hotel under the new Virgin Hotels brand has begun taking booking from guests for stays from October 15.

Announced in 2010 by Virgin Group founder Richard Branson, the four-star lifestyle brand is making its debut in a 27-story Art Deco building in Chicago’s Loop district.

It will offer 250 guest rooms, 40 one-bedroom suites and two rock star suites and will feature meeting spaces, restaurants, lounges and other public areas.

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The hotel’s website went live this week, and the operator has also released a video explaining the hotel concept. [SCROLL DOWN TO VIEW THE VIDEO]

Among the features Virgin is promising are:

-Free Wi-Fi with no bandwidth restrictions, street level minibar pricing and no hidden fees at check-out

-A pied-a-terre style room that's divided into two chambers allowing for maximum privacy and function

-An app that controls the room environment, entertainment, service and check-in/out

-Chamber amenities that cater to the female business traveller

Watch this animated video, highlighting traveller pain points and showing how Virgin Hotels will eliminate those frustrations:

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