HMH touting dry hotels to owners at Cityscape

UAE based operator expounds benefits of targeting Muslim market

Laurent A Voivenel, CEO, HMH.
Laurent A Voivenel, CEO, HMH.

Hospitality Management Holdings is using Cityscape Global in Dubai to promote its alcohol-free policy to owners looking to target Muslim guests.

Speaking at the event, which started today at Dubai World Trade Centre, CEO Laurent Voivenel said: "Dry hotels are no doubt the most challenging business proposition when it comes to expansion - more so in the 5-star segment. However, it is a fast growing sector that will continue to claim bigger market share and we were successful in penetrating it early."


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Referring to the growth of the market over the next 10 years in the region, he added: "A vital part of this growth is coming from the Muslim market as well as those looking for safe environment, and the importance of catering to this demographic is starting to be recognised by players across the board.

“Therefore, we are witnessing renewed confidence in the dry hotel segment with increasing demand from both owners and travellers. And Cityscape offers an excellent opportunity to explore such options.”

"As far as market positioning goes, the strategic focus for our group remains on building investor and consumer perception to view HMH and its various brands as 'safe' indigenous brands offering great value in every aspect and segment."

Over 35,000 visitors, including property investors, developers, investment promotion authorities, architects, designers and other real estate professionals are anticipated to attend the Cityscape Global 2014.

Developers across the UAE have already announced plans to launch and showcase major projects during the exhibition, which is now in its 13th year.

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