DTCM and Dubai Culture strengthen relationship
Organisations sign MoU to work together to promote tourism offerings
Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Dubai Culture & Arts Authority (Dubai Culture) have agreed to series of measures to maximise awareness of the emirate’s heritage offerings.
The two organisations have signed a Memorandum of Understanding (MoU) to support the strategic tie up between DTCM and Dubai Culture relating to various activities.
It was signed by His Excellency Helal Saeed Almarri, director general of DTCM, and His Excellency Saeed Al Nabouda, acting director general of Dubai Culture.
The agreement includes plans to leverage the expertise of each entity in developing programmes and events to promote cultural and heritage tourism.
It also includes the development of training programmes for tour guides with a focus on Dubai’s culture, arts and heritage offerings as well as promoting these offerings internationally through DTCM’s global network of overseas offices.
“DTCM has always worked hand in hand with Dubai Culture & Arts Authority and this MoU serves to formalise our partnership,” said Almarri.
“In addition to supporting the growth of arts and the appreciation of the emirate’s heritage through increasing public awareness in Dubai, DTCM will maximise our efforts to encourage the implementation of cultural initiatives internationally through our 20 overseas offices.”
A committee from DTCM and Dubai Culture will be formed to set up the programmes and follow up on their implementation.
“The MoU underlines our shared vision with DTCM to enhance collaboration across various government entities for achieving our goal of establishing the city as a regional and global business and leisure hub,” said Al Nabouda.
“This partnership will help in implementing shared projects and initiatives between both entities, which will support Dubai’s strategic approach. We are confident that the MoU will play an integral role celebrating the uniqueness of the city across all spectrums.”