Al Nassma in business venture with global retailer
Camel milk chocolate brand now listed with Gebr. Heinemann
The UAE-based camel milk chocolate brand Al Nassma is now listed with global travel retailer Gebr. Heinemann, which is operating over 230 duty free shops at 62 international airports worldwide.
Martin van Almsick, general manager at Al Nassma Chocolate LLC said: "This collaboration with Gebr. Heinemann is an important milestone for us. Since our company’s launch in 2008 we succeeded to establish ourselves as a local brand in most duty frees in the Middle Eastern region.
"Partnering with Gebr. Heinemann gives us the opportunity to enter new markets and to grow from a local brand into an internationally meaningful player.”
As a first step, Al Nassma camel milk chocolate products are now available at Vienna and Istanbul airports duty frees as well as at MSC Cruises. Further points of sales are planned to follow within this year.
“Our team at Gebr. Heinemann is always striving to optimise our product range by offering products representing latest trends and exclusivity,” Rüdiger Stelkens, purchase director tobacco and confectionery at Gebr. Heineman said.
"The confectionery segment is one of the strongest categories in travel retail and we believe it is important to constantly innovate and re-invent ourselves. Therefore we enjoy working with brands representing innovative concepts and adding something exclusive and unique to our portfolio. Being different, unusual and exciting, those are the criteria we are looking for. Al nassma is fulfilling this benchmark perfectly," Stelkens continued.
He added: "We believe that nowadays, customers are looking for luxury and exclusivity rather than for mass products. With brands like Al nassma we manage to address this customer expectation."
Gebr. Heinemann, based in Hamburg, Germany, recently launched its Middle Eastern representative office in Abu Dhabi ahead of the Abu Dhabi Airport Midfield Terminal tender and is now planning to increase business activities in the Middle East.