Qatar makes fresh push for German tourists
QTA has named marketing agency for Germany, Austria and Switzerland
Qatar Tourism Authority has outlined plans to target more German-speaking tourists and appointed new marketing a PR specialists to cover Germany, Austria and Switzerland.
The authority is hiring the services of Lieb Management to cover the countries. The move follows the setting up of similar representation arrangements with agencies in the UK and France.
According to QTA, the company has strong connections in its markets and a track record of success in promoting destinations from around the world to the travel trade and consumers in Germany and surrounding countries.
“These are sophisticated markets with discerning travellers actively seeking new and different vacation experiences,” said QTA director of marketing & promotions Rashed Al Qurese.
“We are already seeing a very encouraging growth in interest from the German language zone and are confident that Qatar has what it takes to meet and exceed the expectations of visitors from this part of the world.”
The move is expected to enhance Qatar’s on-the-ground presence and to introduce and develop Qatar as a quality destination through pro-active marketing to tour operators, travel agencies, MICE and event organizers and the media throughout Germany, Austria and Switzerland.
The appointment of German-based representatives will complement the QTA’s ongoing initiatives in the market and provide the necessary day-to-day follow-up to translate awareness-building contacts into concrete business results.
Existing initiatives have included activities such as participation in the ITB and IMEX trade shows, strong trade partnerships, supported by trade and consumer media relations designed to promote awareness of Qatar’s attractions to both the travel trade and consumer market.
Lieb Management will build on the success of this groundwork through direct liaison with leading German, Austrian & Swiss tour operators, destination training for travel agents and other such targeted activities.