Bedding supplier launches "Sleep Matters" platform
Community initiative from Intercoil to improve health of UAE residents
Sleep Matters, a community initiative aimed at informing and encouraging health and wellbeing for UAE residents has been launched in the UAE by intercoil, manufacturer of premium mattresses and bedroom furniture and sponsor of Hotelier’s Executive Housekeeper Forum.
The online platform unites healthcare practitioners, or “Sleep Matters Ambassadors” including a health psychologist, chiropractor and the managing director of Intercoil Hassan Al Hazzeem. The ambassadors share their tips with the community on how to get a good night’s sleep.
Commenting on the launch, Hazeem said: “Through the nature of our business, we always come across people who are not only looking to buy a mattress or bed, but to improve the quality of their sleep. By raising awareness on the importance of a good night’s sleep and helping people find ways to improve their sleep, we strongly believe this initiative can have a positive impact on people’s lives.”
One of the first activities conducted under the Sleep Matters umbrella, was a comprehensive survey commissioned by Intercoil and conducted by YouGov in February 2014. The study of 425 residents in the UAE revealed that although 35% of respondents claim to sleep better now than 12 months ago, half of them still have a very poor to average night’s sleep.
Overall, respondents sleep an average of 6.5 hours during weekdays and 7.8 hours during weekends, with around 25% of Emiratis and Arab expats claiming to sleep less than 4 hours. 89% of those who always or often have trouble sleeping claimed they “wish they could sleep better at night”.
With a majority of respondents (85%) acknowledging that a healthy sleep leads to a healthy life, two thirds of the total panel claimed that the lack of sleep affects their daily functions.