Dubai's Media One to turn food photos into meals

Hotel partners with new Feedie app to support The Lunchbox Fund

Media One Hotel, Dubai.
Media One Hotel, Dubai.

Media One Hotel is the first hotel in the UAE to leverage Feedie, a new app supporting The Lunchbox Fund, a non-profit organisation dedicated to providing a daily meal for orphaned and vulnerable children in South Africa.

Each time a guest takes a photo of their food while eating at the hotel, the app acts as a platform to turn food photos into daily meals for South African children at no extra cost to the diner.

Feedie is the first-ever philanthropy app for foodies and is supporting The Lunchbox Fund (www.thelunchboxfund.org), a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa.

Media One Hotel general manager Mark Lee stated, “Media One Hotel is delighted to be part of this great initiative and is looking forward to seeing many Media One food photos transformed into daily donations for hungry school kids.

“It is amazing that such a simple App has already generated over 12 million meals in South Africa. I see hundreds of social media photos of food and now they can be put to good use without the customer spending any extra money; just their time to share a photo.

“The innovation of the App from Media Monks is a great example of how easy it can be nowadays to change the world with a big idea and today’s technology. We hope many of our customers will get behind The Lunchbox Fund and take food photographs whenever they visit the hotel”.

Feedie launched in Dubai during the The Dubai Lynx International Festival of Creativity delegate event at the Media One Hotel from March 9 – 12. The app was developed by creative digital production company, MediaMonks, a guest speaker at the festival.

MediaMonks CEO, Victor Knaap said: “We are thrilled to launch this beautiful idea at the most inspiring event in the region: Dubai Lynx which is one of the top festivals for the advertising and communications industry. While Feedie app gives food lovers the unique opportunity to use their passion for doing good, we see it as a perfect example of technology influencing people’s lives for better.”

The Feedie concept first launched in October 2013 at The Lunchbox Fund's annual gala in New York, featuring co-chairs Mario Batali, Liv Tyler, Casey Affleck and Maggie Gyllenhaal.

Feedie is available in the app store for free on the iPhone. It will be shortly available on Android too.

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