Dubai's Table 9 strips out "fine dining frills"
Chef Darren Velvick plans to improve restaurant's footfall with revamp
Hilton Dubai Creek’s Table 9 Dubai saw its new chef patron re-launch the restaurant on January 9, 2014, with a completely new menu and pricing strategy.
Speaking to Caterer Middle East, Velvick said based on his experience in London, the days of extremely formal fine dining are nearly at an end.
“While designing the menu, I have tried to keep everyone happy and basically stripped the fine dining frills out of it — though we still offer it if you want it. I guess I am deformalising fine dining — it is still fine dining but it’s a different way of presenting it,” he explained.
Velvick said his menu gives flexibility and choice to diners, and does away with any latent pressure to select tasting menus. He added: “I’m a chef and I’m sick to death of tasting menus. If a tasting menu is there, that’s great for a special occasion.”
In addition, this move marks his aim to target in-house guests further, who could be put off by the prospect of long meals. He said the menu change has already seen more hotel guests use the restaurant than previously noticed.
“The first two night were a brilliant success; we didn’t have any bookings but we had 20 walk-ins from the hotel so the menu has worked well.”
Replacing duo Nick Alvis and Scott Price, Velvick comes from the Michelin-starred restaurant, Marcus Wareing at The Berkeley, in London’s Knightsbridge.
He added: “Nick and Scott have set a very high bar in Table 9, which in some way, makes my life easier and in other ways makes it very hard; I’ve got to maintain that standard.”