Homegrown brand Peppermill opens third UAE outlet
Indian concept opens at The Eastern Mangroves, its second in Abu Dhabi
Homegrown colonial Indian dining concept, Peppermill, has opened its third restaurant, and second in Abu Dhabi, with a new outlet in the Eastern Mangroves Promenade, with its owners highlighting its organic growth strategy.
The menu features Neo-Indian style dishes from the colonial era using fresh ingredients and traditional spice, and the new outlet can accommodate up to 100 patrons at a time.
Speaking to Caterer Middle East, YusuffAli said the brand is doing well so far. "With Peppermill, the growth is really organic. When we find a space that fits, that's where we launch it; the concept is really relaxed and we look for spaces like that."
"Although the Peppermill menu has a myriad of influences, it is firmly and proudly rooted in Indian heritage and its cooking methods. We have successfully achieved our culinary vision by marrying the rich indigenous traditions of the past with the flavours of the present which will be evident to our patrons at the Eastern Mangroves restaurant," she said.
She added that in the long-term, Peppermill is slated for expansion, with Tablez having already received offers for franchising from Saudi Arabia, Qatar, Oman and India. However, YusuffAli is not sure if franchising will be the route for expansion.
"Once we are sure we can handle it, and that the other branches will be exactly the same, we will definitely open one abroad. The response so far has been amazing."
Tablez Food Company, in addition to Peppermill, has other cafés and restaurants, such as casual dining at De Thali and Bloomsbury’s, the company’s boutique cupcake café concept which previously launched the worlds most expensive cupcake valued at US $1010.