Hirsch Bedner Associates plans MENA expansion

Hospitality design firm signs new projects in KSA, Jordan and Libya

HBA was involved in the refurbishment of the Grand Hyatt Dubai's Ahasees Spa.
HBA was involved in the refurbishment of the Grand Hyatt Dubai's Ahasees Spa.

Hospitality design firm Hirsch Bedner Associates has announced plans for expansion in the Middle East and North Africa, following a lucrative year in 2013.

According to a statement, HBA Dubai’s revenue increased by 50% over the last two years, accounting for US$10 million and almost 10% of total HBA revenue.

The company has been involved in various projects in the region, such as the Grand Hyatt Spa refurbishment, the new Al Manzil living room concept in Dubai, both of which earned HBA Dubai recent awards, along with the St. Regis Saadiyat Island Resort, and the St Regis Nations Towers, in Abu Dhabi which opened in 2013.

With a total of 18 projects currently underway in the MENA region, HBA plans to reinforce expand into new geographic areas with upcoming projects including the Grand Hyatt Mecca in Saudi Arabia, the Corinthia Hotel Benghazi in Libya, the Saraya Aqaba Resort in Jordan, and the Harbor Point Development in Lagos, Nigeria, with projects in sub-Sahara Africa also planned for the near future.

HBA Middle East director Leila Abdulrahim commented: There is huge potential in the region, especially following the Dubai Expo 2020 win, with several prestigious hotel brands pledging to more than triple room numbers by the time the Expo comes around. As 2014 approaches we have plans in motion to emulate the success of 2013 and secure further world-class projects in the Middle East and wider region.”

HBA also witnessed an 85% growth from US$55 million to US$101 million globally between 2010-2013.

Commenting on HBA’s global growth, HBA co-CEO Ian Carr, said, “At HBA, we pride ourselves on diversity in our talent, design skills, and depth of knowledge around the globe. With more than 50 years of hospitality experience, HBA today still prides itself on retaining and expanding our top talent to consistently deliver the highest standard of quality to our clients on a global and a local basis, no matter how big or small.”

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