Ramada Ajman achieves 91% occupancy in 2013
Hotel tops occupancy figures in northern emirates for third year
Ramada Hotel and Suites Ajman marks its third consecutive year as the top-performing hotel in the northern emirates with an average occupancy rate of 91% in 2013, 4% higher than 2012’s figures.
The property sold a total of 124,000 room nights in 2013, surpassing 2012’s record of 105,000. Fifty-seven percent of bookings were from the leisure segment, with majority of guests coming from the CIS regions, followed by the German, GCC, Indian and Pakistani markets.
The hotel increased its room inventory in the last quarter of 2012 with the opening of 60 rooms to accommodate the influx of guests.
Ramada Hotel & Suites Ajman general manager Iftikhar Hamdani commented: “We have a very positive outlook for 2014 and we intend to maintain our position as the top hotel in the northern emirates. Tourism in Ajman is booming so the demand for rooms will continue to increase. There is a need to add at least 200 more rooms in the emirate to be able to cope with this high demand.
“We take pride in our achievements in 2013 and we attribute these to the different initiatives and strategies of the management team, along with the steadfast commitment, dedication and first-rate service of all our staff.”
Ramada Ajman also won its first TripAdvisor Certificate of Excellence in 2013, strengthened its partnership with Fly Express Tourism to tap the growing Turkish market, and attended the major travel exhibitions including World Travel Market and Luxury Leisure Moscow.