Rotana launches corporate sustainability strategy

Rotana Earth strategy to be implemented across entire portfolio

Rotana Executive Vice President and Chief Operating Officer, Omer Kaddouri
Rotana Executive Vice President and Chief Operating Officer, Omer Kaddouri

Rotana has launched global corporate sustainability platform Rotana Earth to underpin future operational strategy across its portfolio of 85 properties.

The framework addresses environmental, economic and social sustainability and supports the company's ambitious expansion plans to open 10 new properties in the next two years.

Rotana executive vice president and chief operating officer, Omer Kaddouri said: "With growth comes responsibility. It's a conscious strategy we've embraced not just to follow the pack but to demonstrate a sense of responsibility to our generation and those to follow —  to our guests, our colleagues, our environment and the various communities that we operate and live in.  

Did you like this story?
Click here for more

"The goal of Rotana Earth is to guide our transition to sustainable development through setting fundamental values and principles that will help build a solid future for the company and the community," he added.

Rotana Earth is to be rolled out across properties in the Middle East, Africa, South Asia and Eastern Europe to promote business practices that minimise harm and maximise benefit to the environment and local community.

By Crystal Chesters

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine