Rotana launches corporate sustainability strategy

Rotana Earth strategy to be implemented across entire portfolio

Rotana Executive Vice President and Chief Operating Officer, Omer Kaddouri
Rotana Executive Vice President and Chief Operating Officer, Omer Kaddouri

Rotana has launched global corporate sustainability platform Rotana Earth to underpin future operational strategy across its portfolio of 85 properties.

The framework addresses environmental, economic and social sustainability and supports the company's ambitious expansion plans to open 10 new properties in the next two years.

Rotana executive vice president and chief operating officer, Omer Kaddouri said: "With growth comes responsibility. It's a conscious strategy we've embraced not just to follow the pack but to demonstrate a sense of responsibility to our generation and those to follow —  to our guests, our colleagues, our environment and the various communities that we operate and live in.  

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"The goal of Rotana Earth is to guide our transition to sustainable development through setting fundamental values and principles that will help build a solid future for the company and the community," he added.

Rotana Earth is to be rolled out across properties in the Middle East, Africa, South Asia and Eastern Europe to promote business practices that minimise harm and maximise benefit to the environment and local community.

By Crystal Chesters

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