Media Rotana to convert apartments to hotel rooms

Dubai property also planning to add two new F&B concepts to hotel

Media Rotana general manager Rabih Melhem.
Media Rotana general manager Rabih Melhem.

Media Rotana Dubai will be converting its apartment tower to hotel rooms, general manager Rabih Melhem revealed to Hotelier Middle East.

“We currently have 460 keys and we are in the process of converting our apartment tower to hotel rooms. We have two towers so therefore we are looking at an increase of another 80 keys. Basically we will be at 540 keys by mid of next year and this project has already started,” Melhem said.

The hotel, located in Dubai’s Tecom area, usually attracts short term business travellers.

“We believe as a five star hotel located in this area, there is high demand for hotel rooms vs. hotel apartments, especially with the area being surrounded with a lot of hotel apartments it’s a bit of a challenge for us to compete,” Melhem explained.

The hotel will also be adding two new F&B concepts to its existing restaurants, which include Prego’s, Channels, Nelson’s, and The Terrace.

“We are adding a new F&B outlet – an Asian restaurant, a sushi restaurant. This hopefully will take place this year. There's one more F&B outlet also in the pipeline, not yet finalised so we will have two new outlets in addition to our four main outlets,” Melhem said

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