Upscale diner Ketchup to open in Downtown Dubai
US chain one of Hollywood actor Ashton Kutcher's F&B investments
The UAE version of the US-based restaurant Ketchup will be opening in Downtown Dubai in September 2013 with an 'Eat One Kilo in Eight Minutes' competition to get into the restaurant's Hall of Fame.
It is a modern, upscale 50’s diner with a psychedelic twist courtesy of pop art décor. Ketchup has avoided the traditional American grill and steakhouse design concept, offering instead a chic, stylish atmosphere.
Ketchup has recruited executive chef Jorge Da Silva, who brings to Ketchup over 15 years of experience working in some of London's establishments including PJ's Bar and Grill, Maxwells, Cactus Blue and The Farm. Da Silva was also a key member of the team at the Michelin Guide, Miele Guide and the San Pellegrino recognised Press Room in Hong Kong.
He said: "This latest offering is about as American as you can get with prime USDA steaks, USDA approved burgers and ribs, dominating the a la carte menu. It is a pleasure to be here in Dubai, working for what I am sure will be Downtown’s next hot spot."
To celebrate this new opening, the team has launched the ‘Eat One Kilo in Eight Minutes’ contest which will take place between midday and 11pm every Saturday in September. Guests are invited to eat the ‘Stack Burger’; 700 grams of pure USDA approved beef and accompanying fries within eight minutes. Winners of the challenge will receive a 200AED voucher and their name in the Ketchup Hall of Fame.
Ketchup's menu offers diners a selection of flavoured ketchups in which to dip one of their three styles of French fries: old bay shoestring, garlic parmesan and sweet potato. Other signature dishes include the classic hamburger – The New Yorker, a USDA approved beef burger. Another is the 14oz Prime Rib Eye Steak, served on the bone. It also offers a selection of rich desserts, including the Key Lime Pie or New York Baked Cheesecake.
The first Ketchup outlet opened in the US in 2007 on Sunset Boulevard, West Hollywood; the chain has since expanded to Washington DC before going global with outlets in KSA and Turkey. Hollywood actor Ashton Kutcher is one of the US-based restaurant's investors.