Oberoi GM aims to establish "best hotel" in Dubai

Karim Bizid's goal is to run the most luxurious hotel in the emirate

The Oberoi Dubai Karim Bizid.
The Oberoi Dubai Karim Bizid.

The general manager of The Oberoi, Dubai, has revealed his goal to establish “the best and nicest luxurious hotel in Dubai”.

Speaking to Hotelier Middle East shortly after the hotel opened in June, Karim Bizid said the vision set for the property was to be the “most award winning, luxury lifestyle city hotel in the MENA”.

“I guess what Dubai has been struggling to achieve is a consistent good standard; it has been sometimes good, sometimes bad. Here we will do our utmost, we will work hard as a team to achieve the consistent excellent standard, consistently exceeding guest expectation, consistently providing that wow factor and to make the guest feel home away from home,” said Bizid.

He said one highlight of the hotel was the location of the business centre and meeting rooms on the 26th floor, overlooking Business Bay, Downtown Dubai and Burj Khalifa.

“I can’t recall any five-star luxurious hotel locating on the top, high end of the building business centre and meeting rooms. They would normally use it for the largest suite, presidential or panoramic. We wanted to give added value to the corporate clients and business partners and we have raised them on the 26th floor. The executive boardrooms have a private balcony ceiling, to floor windows, all equipped with latest technology,” he revealed.

The hotel also features a 24-hour spa, intended to cater to the needs of business travellers arriving throughout the night, and a 24-hour restaurant, Nine7One.

Bizid said that while the product was of the highest quality, with details overseen directly by property owner Meher Al Aujan and P.R.S Oberoi, chairman and CEO of EIH Limited, parent company of Oberoi Hotels & Resorts, and son of Oberoi Group founder, late Rai Bahadur M.S. Oberoi, the success would be down to the staff.

“The mission and vision for our property here again it is done by the colleagues,” he said, referring to the company’s Dharma and the hotel’s own mission statements.

“The Dharma book is a specific book written by the colleagues of the Oberoi on how we should behave towards our guests and how we should behave towards our owners and colleagues. Every colleague has a copy of this,” said Bizid.

“That’s what keeps the strength of the Oberoi”.

“And that’s why the colleagues really believe in it and why they smile and why they stand up for you and they remember your name. It’s coming from them. We guide them; we are not imposing it to them. We need to involve all the colleagues to achieve success and excellence of service,” said Bizid.

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