QSR SoHo Grill debuts in Wafi Mall, Dubai
CHI Hospitality introduces new casual dining concept to Dubai's malls
CHI Hospitality has opened its new fast-casual dining concept SoHo Grill in Wafi Mall’s new Café Court in Dubai.
It is a variation of CHI Hospitality’s SoHo brand that focuses on delivering a quick-service casual eating experience.
The SoHo Bites menu at SoHo Grill highlights signature brand items as the Fat Cow Burger, 24-hour marinated ribs, buffalo wings created using four different cooking techniques, secret rubs and sauces, and, SoHo Chocky Vanilla and Chocoholic milkshakes.
A full-fledged licensed version of SoHo, SoHo Bar & Grill, is currently operating in Century Village, Al Garhoud.
"Following the successful launch of SoHo Bar & Grill earlier this year, the SoHo Bites concept was created to fill the niche between food courts and restaurants, and to deliver that same unique taste of SoHo Grill," said CHI Hospitality head of food and beverage Dani-Jan Gicquel Billington.
"SoHo’s hearty mouthwatering meats and burgers are now easily accessible in the fast paced environment of Wafi, where customers have the choice to stay and eat, order a delivery, or grab and go," he added.
This opening is in line with an extensive expansion plan CHI Hospitality has charted out for its brands during 2013.