Top Tips: Creating a successful restaurant concept

Useful tips for those dreaming of opening a successful restaurant

When completed, The Cafe will provide all-day dining serving a buffet breakfast and a French-style brasserie lunch and dinner at Le Royal Meridien Abu Dhabi.
When completed, The Cafe will provide all-day dining serving a buffet breakfast and a French-style brasserie lunch and dinner at Le Royal Meridien Abu Dhabi.

1.“Soul comfort – a scheme that makes people feel at home and is one where they are comfortable. I don’t mean cushions and upholstery, I mean something that pleases the soul: ambience, light and aroma.” Aidan Keane, Keane Brands

2.“Understanding the market so you can define the right concept for your hotel; choose the best designer for your circumstances; ensure that the key stakeholders are involved in the process as they will ultimately be the ones who will be charged with the responsibility of ensuring the venue(s) are a success.” Shaun Parsons, general manager, Le Royal Meridien Abu Dhabi

3.“Look at the market you want to cater to first, then what the market requires – then create your restaurant!” Daniel During, managing director, Thomas Klein International

4.“Engagement – you need to engage everyone from the owner to the chef and finally the customers who should be driving what happens; impact – that’s what’s needed to bring customers through the doors.” Stefan Breg, founder of Tribe Restaurant Creators

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