Carlson Rezidor to run sixth edition of Box Appeal

Jordan and Lebanon join list of countries for annual campaign

The Box Appeal campaign by Carlson Rezidor is now in its sixth year.
The Box Appeal campaign by Carlson Rezidor is now in its sixth year.

Radisson Blu and Park Inn by Radisson hotels in the Middle East will be holding the sixth edition of the Box Appeal during September and October 2013.

Created in 2008, the initiative works with members of the public filling up boxes with essential items and donating them for distribution to people in need.

Participants pick up a box from any participating Radisson Blu or Park Inn by Radisson hotel and return it filled with a selection of useful household items. The hotels then work with local charities to distribute the boxes to those in need.

In 2013, the Box Appeal will include two new countries – Jordan and Lebanon – in addition to the UAE, Egypt, Bahrain, Qatar and Oman. In total, 15 Radisson Blu, Radisson Royal, and Park Inn by Radisson hotels will be encouraging the public across MENA, to get involved with supporting humanitarian charities.

The Rezidor Hotel Group area vice president Mark Willis said: “Since launching in 2008, The Box Appeal has gained great awareness and generous donations, which is reflected in the increasing number of hotels wanting to participate from across MENA. We are appreciative of the continued backing from local companies and our sponsors, and we are confident that with the each community’s support, the 2013 campaign will build on the success of last year’s efforts, particularly in our new territories of Lebanon and Jordan.”

The Box Appeal will run from September 1 to October 31 2013.
 

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