Sofitel The Palm launches social media contest

Dream Holiday Contest allows contestants to create customised holiday

The Dream Holiday Contest allows contestants to create a customised holiday package.
The Dream Holiday Contest allows contestants to create a customised holiday package.

Newly-opened Sofitel The Palm Dubai has launched a new social media competition called the Dream Holiday Contest.

Contestants are required to log onto the Sofitel website and choose one of three room types from a luxury room, a junior suite and the prestige suite.

Once guests have chosen the preferred room type, they have to choose their desired cuisine or restaurant from a choice of three outlets – Moana, the seafood restaurant, PorterHouse, the signature steakhouse or Studio du Chef offering French cuisine. The next step involved guests choosing from three spa experiences.

Once the choices are made, they will be summarised in a postcard that guests will share with friends on social media platforms. The three most popular and 'liked' postcards will win the custom-made four night holiday.

Sofitel The Palm e-commerce manager Soukaina El Baraka said: “We want to share the excitement of the soft opening phase with our clients and fans and thus had the idea to do so in form of an interactive competition. Social Media has become an extremely important tool in communicating with the general public, so we decided that there was no better way to communicate the opening of the resort, along with the option of tailor-making their very own ideal getaway and inviting the users to be one of the first guests to discover the treasures of Sofitel The Palm Dubai.”

The Dream Holiday Contest will run for six weeks after which the winners will be announced.

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