Yas Marina targets locals and expats with new F&B
Boating community also a target with four hours free berthing provided
The new and revamped Yas Marina F&B outlets are designed to find an audience not just within the local community, but appeal to a wider range of locals and expatriates.
The F&B venue will include five new restaurants along with the refurbishment of two existing outlets, Stars 'N' Bars and Cipriani.
In an interview with Caterer Middle East, Yas Marina's general manager Cedric Le Rest said the target audience is "everyone".
He said: "We really want to target everybody whether it’s locals or business people, because the community around the Marina and the island is really growing. The local community is quite diverse whether it’s expats or UAE nationals."
Le Rest also revealed the boating community will play a hand in the F&B's success. "The main activity of the marina is berthing, so [they] will come and use our facility. We provide free berthing under four hours, so we will try to invite people to come spend four hours at Iris or one of the other restaurants, and then just keep going on your way.
"It’s something we really want to promote and get the property used by boaters."
Not stopping there, Le Rest said the international market is not out of reach either. With the island playing host to events like Formula One, it witnesses the coming and going of international tourists, he explained.
"It’s a perfect venue to appeal to the international market, and the local market as well."
The Yas Marina F&B outlets are expected to open in October 2013 before the island's signature event, the 2013 Formula 1 Etihad Airways Abu Dhabi Grand Prix in November.