SPG members offered F&B rewards at 650 restaurants
Starwood introduces 'triple benefits' to increase 'out of stay' dining
Six-hundred-and-fifty bars and restaurants at Starwood Hotels & Resorts properties across the globe will offer members of the chain’s rewards programme exclusive benefits over the summer months.
From July 1 to September 30, members of the Starwood Preferred Guest (SPG) loyalty programme will be offered three F&B benefits at outlets including Winter Garden by Caino at The St. Regis Florence and La Spiga by Paper Moon at W Doha.
Perks include a 10-30% discount, free meals for kids under six, 50% savings for kids under 12, bonus Starpoints when dining in a group, a 15% discount on a relaxing spa treatment, and a complimentary drink or a cheese platter.
Starwood Hotels & Resorts, Europe, Africa & Middle East vice president, marketing Steven Taylor said: “In our region in the last year, expenditure by SPG members dining in Starwood's restaurants and bars when ‘out of stay’ has doubled.”
“As a result we have launched Triple Benefits, SPG's first global food and beverage marketing campaign, designed to give our guests even more reasons to enjoy Starwood's F&B options when they are on the road or at home in their local destination. We believe these benefits will make SPG even more relevant to our members and encourage them to discover the unique and compelling experiences available in our restaurants and bars worldwide,” added Taylor.
SPG gives members all-year-round savings of up to 30% at more than 1000 restaurants and bars in more than 400 Starwood hotels around the world.
Membership is free and registration is open to all.