ME's biggest dance-off raises cash for WFP

Mammoth charity event raises funds for World Food Programme

The Zumbathon team.
The Zumbathon team.

Over 400 Zumba enthusiasts danced for charity at the largest indoor sporting event in the Middle East, organised by Dubai Sports World (DSW) at the Dubai World Trade Centre.

Participants raised funds for the World Food Programme (WFP) by completing a two-hour marathon session, which say the organisers, generated tens of thousands of dirhams, making it one of the most active charitable events this summer.

WFP is the world’s largest humanitarian organisation aimed at tackling world hunger.

Did you like this story?
Click here for more

Commenting on the Zumbathon event, WFP partnerships & business development manager for the Middle East, North Africa, Eastern Europe & Central Asia, Elise Bijon, said, “WFP’s global partnership with Zumba Fitness helps fight one of the world’s greatest health risks: hunger.

“Zumbathon marking the opening of Dubai World Sports this year was a great and fun opportunity for anyone eager to support an important cause while getting fit. Our heartfelt thanks go to the organisers and all participants who took part in “The Great Calorie Drive.”

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine