Emaar's Hills to feature new generation Vida hotel

Vida brand targeting younger generation is focus of Dubai development

An artist's impression of the Hills.
An artist's impression of the Hills.

Emaar Properties PJSC has added the Hills, a complex of four low-rises, to its Emirates Living portfolio, which will feature two residential buildings, as well as a Vida-branded hotel and serviced apartments –  the group's new hotel brand launched last month to target a younger generation.

The complex will feature two residential buildings of 12 and 15 storeys with one, two and three-bedroom apartments; a hotel under the Vida Hotels and Resorts brand aimed at both business executives and leisure travellers and Vida serviced apartments targeting the same sector.

Facilities at the Hills’ residential buildings will include yoga lawns, a barbeque deck, swimming pools, health and fitness facilities, and a children’s play area, in addition to dedicated parking facilities, round-the-clock security and maintenance service support.

Did you like this story?
Click here for more

The Hills development also aims to promote a greener lifestyle by using environmentally friendly materials in the construction, and the finished buildings will also place emphasis on energy and water use efficiency through smart lighting and water-saving kitchen and bathroom taps.

Emaar Properties managing director Ahmad Al Matrooshi said: “Emaar pioneered the concept of master-planned communities with Emirates Living. With The Hills, we are broadening our Emirates Living portfolio, offering residences that are distinguished by their sustainability features and their impressive golf-course views. The Hills will define a new, relaxing lifestyle for residents, who can also access all lifestyle amenities in close proximity.”

“The launch of The Hills also highlights the robust demand for world-class residential property in Dubai, with demand from investors around the world. By offering the convenience of a hotel and serviced apartments, under Vida Hotels and Resorts, within the development, we are creating a vibrant lifestyle destination, both for residents and tourists to Dubai,” he added.
 

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine