September launch date for Marco Pierre White Grill
Grill-house to be based on existing MPW Grill concept in London
RMAL Hospitality revealed that the Marco Pierre White Grill planned for the Conrad Dubai on Sheikh Zayed Road will launch at the “end of August – beginning of September”.
At a press conference held in Wheeler’s DIFC, at which Hilton representatives were present, CEO of RMAL Hospitality Anthony Liddiard suggested if the idea took off, there would be consideration to expand the grill-house further across the region and internationally.
"Simon is the MEA rep for Hilton and if we find the concept works well, we will look at expanding it across Hilton in other countries."
“Hilton and brands like it are the sort of brands we want to be working with,” Liddiard added.
The concept itself will be based on the existing Marco Pierre Steakhouse in London which White said worked well: "I'm a great believer in simplicity, it's easier to maintain consistency."
Liddiard also suggested “diversifying” the concept having been approached by malls to create a “cafe-like” concept.
“Of course we will work very closely with Marco on every opportunity and everything has to be signed off by him,” he commented.