W Doha reports lively start to business in 2013

Occupancy up 20-25% this year compared to same quarter last year

The design-led The Residences at W Doha Hotel & Residences.
The design-led The Residences at W Doha Hotel & Residences.

The Residences at W Doha Hotel & Residences reports an energetic start to 2013, which has seen occupancy rise by 20-25% compared to the same quarter last year and average stays increase from one-to-three months to six month to one year.

Led by director, Rony Sahyouni, the hotel attributes this growth spurt to a raft of new guest services, which includes a personal grocery shopping service for residents boasting in-residence delivery.

The contemporary 441-key property has also introduced a program of monthly ‘W offers’ that, it says, has prompted a positive response amongst guests. In May, for example, residents will be offered 40% off the hotel's in-room dining menu for the first week of the month  plus a ‘plat du jour’ lunch menu is now available.

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A program of room upgrades running in tandem with the hotel’s new incentives has also impacted on the property’s positive average-stay performance; the hotel has invested in both new cooking sets and kitchen appliances.

Part of Starwood’s stable of hotel brands, W Hotels currently boasts 43 design-led properties, including 14 W-branded residences, worldwide. The brand is reportedly on track to reach 60 hotels by 2015, with its W Hotel Abu Dhabi set to open the same year.

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