Abu Dhabi medical centre to boost hotel bookings

Health packages sold for US $15,000 including stays on Saadiyat Island

DNA Centre for Integrative Medicine & Wellness, Saadiyat Island will open in May 2013
DNA Centre for Integrative Medicine & Wellness, Saadiyat Island will open in May 2013

America’s DNA Health Corp will open the first integrative medicine and wellness centre in the region on Abu Dhabi’s Saadiyat Island next month, expected to bring a new profile of guest to the island.

The opening of the DNA Centre for Integrative Medicine & Wellness will immediately boost room reservations at the island’s Park Hyatt Abu Dhabi Hotel and Villas and The St. Regis Abu Dhabi, according to DNA Health Corp’s chairman and chief executive officer Dr Nasim Ashraf.

“Our location is in The Collection complex at The St. Regis Saadiyat Island Resort, but our guests will primarily be staying at the Park Hyatt just a stone throw away, and also at the St. Regis,” said Dr Ashraf.

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Park Hyatt Abu Dhabi Hotel and Villas director of sales and marketing Salik Mangrio said: “We remain positive about the business forecast after the opening of the medical centre, and we will definitely benefit from the large number of expected visitors to the new medical and wellness facility”.

A spokesperson for The St. Regis Saadiyat Island Resort, however, said it was too early to comment on the anticipated impact of the opening on the hotel.

The first of its kind facility in the Middle East will offer DNA Health Corp’s bespoke ‘DNA 4 Life – Optimal Health & Wellness’ treatment and hospitality packages. The four-day package features a personalised wellness plan for each guest, based on individual genome testing and DNA sequencing diagnostics to establish their ‘blueprint for health’.

“Average length of stay for the basic foundational package DNA 4 Life is a four days, so that’s the minimum we’re recommending for families or individuals, but really, if they want the complete rejuvenation package they can extend that after the first four days for one, two, three weeks — it’s up to them,” explained Dr Ashraf, adding that the package could be bought for US $15,000, including limousine airport transfers and accommodation one of the luxury five-star resorts on Saadiyat island.

In addition to the 10,000 sq ft dedicated facility, DNA Health Corp has teamed up with Park Hyatt to utilise the hotel’s 20 sq ft Atarmia Spa for the wellness treatments.

 

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