HOST 2013 to attract 1600 exhibitors to Milan
Exhibition dedicated to HORECA to be held across six halls in October
HOST 2013, the hospitality industry exhibition will take place from October 18-22 in Milan this year.
Dedicated to Horeca and Retail, the show features more than 1600 exhibitors from 40 countries and this year will be hosted across 100,000 sq metres of exhibition space.
One of the fastest growing industries, Ernst & Young Global Hospitality Insights – Top Thoughts for 2013 study suggests most of the leading brands are planning aggressive expansions in Europe, Latin America and emerging Asian countries in the select-service segment, where margins range from 35 to 40% compared to an industry average of 20%. But among the next generation markets, the 2013 spotlight will be on the Middle East and Africa.
Increasing interest can be noticed in the Middle East and Africa region: such as the participation of Kitcherama company from Sharjah (UAE) and a collective presence of enterprises from Egypt, while further companies from the area are expected to join HOST in the next months.
The 2011 edition, too, witnessed a series of particularly lively exchanges between the markets, with Spain, Germany, France, Switzerland, Turkey, the UK, the Netherlands and the US among the most active. In addition, China and Russia doubled their number of representatives. Countries whose companies participated for the first time included Canada, Croatia, Finland, Malta, Panama, Russia, and Thailand.
HOST is held every two years and this year will be in the Fieramilano Fairgrounds.