REVEALED: Top 10 spa trends for 2013

Panel of experts reveals trends ahead of Hotelier's Spa Forum in March

For illustrative purposes
For illustrative purposes

Ahead of the first Hotelier Middle East Spa & Wellness Forum, taking place on March 18 in Dubai, a panel of experts revealed the 10 spa trends set to dominate the industry over the next 12 months. 

1. Going bare
As ‘green’ spa products continue to trend globally, spas are going back to basics with organic ingredients and providing simpler menus with a more personal service.

2. Infusing wellness
Consumers are realising that wellbeing is more than a single treatment and are seeking opportunities to address their health, nutrition and fitness – all at the same time.

3. Spa-cations
Blooming from the wellness trend, entire weekends are now being curated as retreats that deliver a spa journey tailored to meeting individual needs of the mind and body.

4. Chasing the discount
The trend of searching out the lastest spa bargains on daily deal sites and inside voucher books shows no signs of slowing down. With more spas popping up every month competition is fierce and consumers are spoilt for choice.

5. Medi-Spas
The ‘now’ culture and fast paced life in the UAE means clients want to see instant results and specialist spas are beginning to offer cosmetic, dental, laser, and botox treatments alongside traditional spa therapies.

6. Sampling
Many spa-goers are exchanging 4 hour long treatments for something more express. Treatments that combine a full massage with an express facial are on the rise, giving spas an extra chance to upsell while minimising time.

7. Water therapy, naturally
Hydrotherapy is moving past the spa bath and back to evoking traditional concepts. Keep an eye out for hammam rituals, salt water bathing, Vichy showers and cold or ice therapies.

8. Men, kids and couples treatments
Spas are offering more and more treatments tailored for and marketed to men, children and for special occasions like bridal parties in an attempt to widen the market and boost revenue.

9. Take the spa home
Consumers are now trying to take the spa home with them with retail spa products that promise to prolong the effects of their spa experience.

10. Ultimate indulgence
SpaFinder’s 2012 global spa trends report tips packages that combine spa treatments and fine dining as ones to watch. With the high disposable incomes in the Middle East and a demand for luxury, we wouldn't rule it out.

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