Du telecommunications reforms corporate structure

Dubai-based telecom company aiming to increase Emirati staff levels

Du, Dubai

Du has reformed its corporate structure in a bid to drive efficiencies while adapting to ever-changing customer behaviours and new forms of emerging competition.

The Dubai-based telecommunications company has put in place a new organisational structure that is focused around its B2B and B2C departments, on creating a new operations division that consolidates group efficiencies and on the hiring of more Emirati talent, to build on the company’s current 32% Emiratisation level, with 39% in senior management positions.

“Starting January 2013, we have embarked upon our journey to take Du to the next level by pursuing excellence and innovation in the way we do our business. I believe that what brought us to where we are today will not continue to take us where we want to be, unless we deliver more value to customers and keep on innovating the way we operate, the way we deliver our services, and the way we create products and services – all the while keeping in mind the constant change in customer behaviour and emergence of new forms of competition. We are committed to creating accelerated value to all our stakeholders throughout this journey,” said du chief executive Osman Sultan.

Du opened for business in 2006 and offers mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses, while also providing carrier services for businesses and satellite up/downlink services for TV broadcasters.

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