Johnny Rockets to double UAE portfolio this year
Burger chain already has eight UAE outlets with plans to open six more
US burger chain Johnny Rockets plans to nearly double its presence in the UAE with the addition of six new outlets over the next five months.
Johnny Rockets currently has eight oulets in the UAE, including the most recent opening on Al Wasl Road in Dubai. The new restauraunts will be located in Abu Dhabi and Dubai.
“Johnny Rockets has taken pride in delighting guests in the UAE since 1996, when we opened our first location on Beach Road in Jumeirah, Dubai," said Wael and Zaher Samman, co-managing directors of Johnny Rockets.
The announcement of the expansion of Johnny Rockets is testament of our gratitude to the country, its leadership, people and guests who have been loyal to the brand for the past 16 years."
Johnny Rockets UAE reports an increase in overall revenues of 63% in the last three years alone.
Hani Samman, director of home delivery and online ordering added that this part of the business had also increased by 114% in the last three years, and is expected to increase by a further 45% in 2013 with the opening of the six new restaurants.
"When we first opened in 1996, there was very little competition in our sector and we could not envisage at the time that we would have 13 restaurants in the country, not to mention a further seven restaurants that are in the pipeline for the coming couple of years," said Samman.
"We are proud to have achieved the highest presence of the Johnny Rockets brand in a single country outside the United States. This is a clear indication that the UAE, under its wise leadership has grown into a very mature market,” he added.
Further restaurants are planned for Al Ain and Sharjah in 2014 and 2015.