UAE's Monte Carlo Beach Club slashes annual fees

Abu Dhabi-based resort announces 28% cut in fees to boost membership

The Monte-Carlo resort is the first beach club on Abu Dhabi's Saadiyat island
The Monte-Carlo resort is the first beach club on Abu Dhabi's Saadiyat island

Monte Carlo Beach Club, the exclusive Saadiyat Island venue, has announced significant discounts for membership in 2013.

The resort, which plans to generate more than $14m in membership revenues by 2014, has slashed annual fees by 28 percent for this year.

Annual memberships are now available for AED25,000 ($6,800), down from AED35,000 when the Abu Dhabi resort launched in 2011.

Monthly rates have also been reduced from AED4,500 to AED3,000 while daily rates have been set at AED250, down from AED400.

A spokesman for Monte Carlo Beach Club told Arabian Business: "With any new facility it takes time to reach the perfect price point – we feel we’ve reached that for 2013 and more people than ever will be able to find a package or promotion that suits them, from an annual membership to a day pass or one of the great restaurant offerings.

"We believe the prices are particularly attractive for families and hope to be welcoming many new faces to the club this year."

The resort, among the first venues to open its doors on the island tourism spot, said in 2011 that it expects to attract some 400 members through to 2014 but declined to say how many members it currently has.

The club is operated by SBM (Société des Bains de Mer), which has managed the Monte Carlo Beach club in Monaco for around 90 years.

Members can avail of private beach access, luxury spa treatments, dune and garden cabanas, and four food and beverage outlets.

The UAE plans to attract 15 million tourists by 2020 under efforts to diversify its petrodollar-driven economy. Abu Dhabi is spending billions on visitor attractions such as the Yas and Saadiyat Island developments.

Saadiyat is the future home of the Guggenheim Abu Dhabi and a branch of the Louvre, alongside a Gary Player-designed championship golf course.

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