RAK exceeds one million visitor target in 2012
Emirate tops target for first time; visitor numbers grew 45.7% on 2011
The Ras Al Khaimah Tourism Development Authority (RAK TDA) exceeded its one million visitor target for 2012 in the first 11 months of the year.
The emirate recorded 1,001,495 visitors between January and November last year, generating a revenue boost at almost AED 582.7 million (US $144 million).
Key source markets included Russia, the United Kingdom, Italy, Ukraine and Czech Republic. Germany was the strongest source market with more than 283,733 visitors followed by the UAE with 267,616 visitors and Russia with 136,430 visitors.
RAK hotel occupancies also grew during the period. Revenue per Available Room (RevPar) improved by an average of 22.41% year-on-year at the emirate's beach resorts and by 6.78% at the city hotels, resulting in total hotel revenue increasing to almost AED 582.7 million ($144 million), which translates as an increase of 45.7% compared to 2011 figures.
“Ras Al Khaimah TDA was established in May 2011 and for the second year, we have exceeded our targets: in 2011 we have welcomed 835,200 exceeding 2011 target to receive 800,000 visitors and we achieved the 2012 target of welcoming one million visitors one month ahead of schedule," RAK TDA COO Victor Louis.
"This has been achieved due to the joint cooperation of our travel partners both within Ras Al Khaimah and beyond, and is testimony to Ras Al Khaimah’s capability and attractiveness as a tourist and tourism investment destination,” Louis added.