Roberto's DIFC scoops Caterer Award for New Outlet

The popular Italian was one of two DIFC outlets featured in shortlist

Roberto Rella, managing partner, Roberto's
Roberto Rella, managing partner, Roberto's

Roberto’s Dubai International Financial Centre (DIFC) triumphed in the New Outlet of the Year category, sponsored by Lenco, at the Caterer Middle East Awards 2012.

In the competitive category, Gaucho, also located in DIFC, was highly commended, due to its level of repeat customers. Also shortlisted were Gordon Ramsay Doha, Ruth’s Chris Steak House & Lounge Dubai Marina and Silk & Spice, Sofitel Abu Dhabi.

Judges said that Roberto’s took the top spot due to it ”ticking all the boxes on price, atmosphere and service”.

When it launched its lunch specials only two months into operations, it boosted lunch turnover by almost 40%.

“Its vibrant personality has set the standard for all new brands and it is truly one to watch in this competitive F&B environment,” the judges added

Roberto Rella, managing partner, Roberto’s said that it was a “dream come true”. He added: “Of course, I couldn’t not congratulate my partner and shareholder who are in the restaurant and have been the ones to help build it up through word of mouth.”

Rella added: “I need to thank Caterer Middle East for the support it has given us in the short time we have been open.”

The Caterer Middle East Awards 2012 were held at Jumeirah Emirates Towers on September 26. 


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