Katsuya by S+ARCK restaurants to debut in MidEast

Sbe partners with Alshaya to launch US sushi brand in Dubai and Kuwait

Restaurants, Ai, Dub restaurants, Katsuya, Kuwait restaurants, S+arck

Creative hospitality company sbe has announced a partnership with retail franchise operator M.H. Alshaya Co., to expand the Katsuya by S+ARCK restaurant brand into the Middle East.

The partnership will see the first two Katsuya by S+ARCK restaurants open in Kuwait and Dubai in 2013, with plans to develop up to 17 restaurants across the region by 2017.

Founder, CEO and chairman of sbe, Sam Nazarian, said it was honour to be partnering with Alshaya in the Middle East.

“Since our first location opened in Los Angeles in 2006, Katsuya has established itself as one of the most relevant restaurant brands in North America,” he asserted.

“Not only has it become a piece of pop-culture, it’s extremely successful from an operational perspective as well. The Katsuya experience has resonated powerfully in the US and we’re confident in our ability to create similar success in the Middle East.”

Featuring the pairing of master sushi chef Katsuya Uechi and design impresario Philippe Starck, Katsuya by S+ARCK restaurants comprise a collection of top Zagat rated destinations, offering a menu of sushi and Robata dishes adapted for the American palate.

Since its launch in 2008, Katsuya by S+ARCK has won acclaim from restaurant critics, Hollywood celebrities and customers alike for its signature dishes including the Spicy Tuna with Crispy Rice and the Yellowtail Sashimi with Jalapeno.

“The cuisine, service and design of Katsuya by S+ARCK restaurants combine to create an exciting dining destination that we believe will have strong appeal in this region,” commented Mohammed Alshaya, executive chairman of M.H. Alshaya Co.

We are delighted to partner with sbe to deliver the international expansion of this innovative dining experience which supports our goal of introducing outstanding new Food concepts to consumers in the Middle East.”

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