EXCLUSIVE: Jumeirah Restaurants MD to move to IHG

Phil Broad will take up regional VP of F&B role at IHG from Nov 15

Jumeirah Restaurants MD Phil Broad will take up his new role as VP - F&B for Middle East, Asia and Africa in November
Jumeirah Restaurants MD Phil Broad will take up his new role as VP - F&B for Middle East, Asia and Africa in November

Jumeirah Restaurants managing director Phil Broad will jump ship to take up the role of vice president of food and beverage for the Middle East, Asia and Africa at InterContinental Hotels Group (IHG) from November 15.

Currently based in Dubai, British-born Broad will move to Bangkok to head up IHG’s regional F&B operation.

“IHG is an amazing company; it’s an exciting move for me. I’ve been in Dubai for four years and an exciting opportunity has presented itself. You can see the size of [IHG] Asia, Middle East and Africa - 220 hotels, 112 in the pipeline,” Broad told Hotelier Middle East.

During his three years with Jumeirah Group’s restaurants division, Broad has set up a clutch of innovative concepts across around 150 outlets.

The flagship brand The Noodle House was the first eatery launched by Broad under the Jumeirah Restaurants umbrella. Just last month it was announced three outlets would open in Bahrain, bringing The Noodle House’s global presence to eight countries, with new restaurants opening in Russia and Morocco, and an agreement signed for 27 outlets in the UK.

Under Broad, Jumeirah Restaurants group also gained the rights to develop Caprice Holding outlets across the MENA region – including big-name brands such as the Rivington Grill, The Ivy and Le Caprice.

A spokesperson for Jumeirah Group told Hotelier Middle East that, to date, no one had been appointed as new managing director for the restaurant division.

Before joining Jumeirah, Broad spent two years at Starbucks Coffee Company, opening more than 200 stores across the UK.

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