SOCIAL MEDIA: Region's top five hotels on LinkedIn

Martin Kubler uncovers five operators with the best LinkedIn profiles

Linked in, Martin kubler, Social media
Linked in, Martin kubler, Social media
Linked in, Martin kubler, Social media
Linked in, Martin kubler, Social media
Linked in, Martin kubler, Social media

Looking to revamp your LinkedIn page? Take inspiration from these LinkedIn pros says our social media expert Martin Kubler.  

1 Jumeirah Hotels & Resorts
A very well maintained profile. Makes good use of most of the functions offered by LinkedIn for company profiles.

Click here to see the profile 

2 Sofitel Jumeirah Beach
Good use of the “Services” tab to showcase the hotel’s outlets and good use of keywords in the outlet descriptions.

Click here to see the profile

3 Jebel Ali International Hotels

Another good example of using the “Services” tab to showcase properties and outlets. This profile also makes good use of the “Spotlight” functionality, which allows for the display of up to three banners and website links. Consistent updates about offers and promotions help to make this an effective profile, too.

Click here to see the profile

4 Bonnington Jumeirah Lakes Towers

Great use of visually appealing contents (banners, logos, videos), nicely completed “Contact Us” section (different for each product), good use of keywords.

Click here to see the profile

5 Pullman Mall of the Emirates
An effective profile, making good use of all functions which LinkedIn offers for free. Good use of keywords and some very nice food photography.

Click here to see the profile

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