Ritz-Carlton's new app features tips from chief
Group's president Herve Humler shares hotel favourites through new app
The Ritz-Carlton Hotel Company has debuted its mobile application that the company said goes well beyond basic hotel search and reservation functionality, “initiating a distinctive experience before a hotel visit has even begun”.
One of the features is the Presedential Tips, where Herve Humler shares his favourite tips about each hotel with customers.
"In my role, I am fortunate to be able to visit all of our stunning locations around the world,” said Herve Humler, president and COO .
“I want to enrich a Ritz-Carlton experience for our guests further with details about the things I have found to be quite memorable and marvellous in my travels. With The Ritz-Carlton App I can now do that very easily and in real-time.”
To learn Presidential Tips, guests use the App to scan a QR code at the time of check-in.
In addition, The Ritz-Carlton App will debut with 20 hotels providing QR code experience tours on-property. Examples among the first hotels to launch are:
• The Ritz-Carlton, Kapalua, where guests can participate in a Cultural Art tour led by QR codes that will allow them to learn more about the hotel’s art collection.
• The Ritz-Carlton, Hong Kong, where guests will be able to learn more about beverage pairings at the Highest Hotel in the World.
• The Ritz-Carlton, Berlin, where young guests will be able to enjoy a digital scavenger hunt, led exclusively by QR codes and clues at each stop.
• The Ritz-Carlton New York, Battery Park, the hotel’s signature 10-year anniversary cocktail will be served on a napkin that features a special QR code; it holds the cocktail’s recipe for guests to take home with them.
GPS technology also allows the application to recognise when a guest has arrived at a Ritz-Carlton and can provide location specific advice, information and even exclusive offers.
With the tap of the finger, guests can learn more about local area culture and customs, concierge tips and even the hotel’s art collection.
The App also integrates The Ritz-Carlton World Concierge global recommendations from Four Square, the social media platform. New destination and landmark tips are populated by Ritz-Carlton Concierge experts all over the world every week.