Booking.com names Darren Huston as new CEO
Former Microsoft exec to lead global online hotel-reservation service
Worldwide hotel-reservation service Booking.com has appointed former Microsoft executive Darren Huston has its new CEO, parent company The Priceline Group has confirmed.
The firm’s former CEO Kees Koolen will remain with Booking.com as chairman.
Since 2008, Huston had served as Microsoft Corporation’s corporate vice president, consumer and online – responsible for the company’s consumer advertising businesses in more than 40 countries.
"Darren Huston has extensive knowledge of two landscapes that are very important to the continued success of Booking.com," said Jeffery H. Boyd, president and CEO of Priceline.
"He is extremely familiar with the online marketing landscape and the strategies that work in different markets around the world. And his leadership of business activities in Japan and 40 other countries position him to understand the global landscape, market conditions, and growth opportunities facing Booking.com."
Booking.com provides an online booking avenue for more than 165,000 hotels, in 43 languages.
Huston commented: "The rapid and sustained growth of Booking.com has been incredible.
“Globally, there are significant opportunities for our business, both in core markets and in developing ones. I look forward to leveraging these opportunities with my new Booking.com and Priceline Group colleagues."