names Darren Huston as new CEO

Former Microsoft exec to lead global online hotel-reservation service

Darren Huston joins from Microsoft
Darren Huston joins from Microsoft

Worldwide hotel-reservation service has appointed former Microsoft executive Darren Huston has its new CEO, parent company The Priceline Group has confirmed.
The firm’s former CEO Kees Koolen will remain with as chairman.
Since 2008, Huston had served as Microsoft Corporation’s corporate vice president, consumer and online – responsible for the company’s consumer advertising businesses in more than 40 countries.
"Darren Huston has extensive knowledge of two landscapes that are very important to the continued success of," said Jeffery H. Boyd, president and CEO of Priceline.
"He is extremely familiar with the online marketing landscape and the strategies that work in different markets around the world. And his leadership of business activities in Japan and 40 other countries position him to understand the global landscape, market conditions, and growth opportunities facing" provides an online booking avenue for more than 165,000 hotels, in 43 languages.
Huston commented: "The rapid and sustained growth of has been incredible.
“Globally, there are significant opportunities for our business, both in core markets and in developing ones. I look forward to leveraging these opportunities with my new and Priceline Group colleagues."

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