Embracing trade show season

Let's stop missing out on these golden opportunities

Monika Grzesik.
Monika Grzesik.

Show time has come around again in the Middle East travel industry. But before you roll your eyes and shudder, or run away and hide in the nearest dark corner (a not too uncommon reaction, among some more hardened trade show attendees) — maybe it’s time for a fresh approach.

With all the events, conferences, road-shows and exhibitions taking place in one short season, it can be easy to get ‘trade show fatigue’; or if you’re drowning in a sea of supplier invites, to think — maybe I’ll just skip this one, no one will notice... But that’s where you’re wrong.

Suppliers spend a small fortune of their limited budgets throwing events aimed directly at the travel trade, and at the end of the day, these events are there to help you grow your business and sell more travel.

Time and time again I hear the same old story from suppliers: “I organised a workshop / cruise ship tour / training event, but no one showed up.” Or: “Lots of people confirmed but everyone cancelled at the last minute and it was a complete waste of money.”

It’s time to stop missing out on these golden opportunities. ATM presented the biggest chance of the year to network, develop your product knowledge and increase your business.

It beats wandering around picking up freebies after all. Who needs another branded keychain anyway?

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