Size of Saudi's F&B market to overtake Dubai soon, says Sunset CEO

Antonio Gonzalez sees huge potential in Saudi Arabia as it looks to expand F&B brands in the Gulf kingdom

Sunset had hoped to be in Saudi Arabia earlier but Gonzalez said the firm wanted to make sure they partnered with the right people
Sunset had hoped to be in Saudi Arabia earlier but Gonzalez said the firm wanted to make sure they partnered with the right people

Sunset Hospitality Group has said it expects the Saudi Arabian F&B market to overtake Dubai in terms of size in the near future as it plans a major expansion in the kingdom.

Speaking to Caterer Middle East, CEO Antonio Gonzalez said the group "expects Saudi to account for the biggest percentage of contribution to our business within the Middle East".

It comes as Sunset begins its move into the country, with Black Tap opening in Jeddah in August and Riyadh in December.

Sunset had hoped to be in Saudi Arabia earlier but Gonzalez said the firm wanted to make sure they partnered with the right people on the ground before doing so.

Gonzalez also praised the Saudi government for its attempts to bring companies in, saying the way it is “facilitating foreign countries to enter, to invest, to do business, I think that’s encouraging a lot of us to be more aggressive with our growth there".

He added: “If I look at 10 years from now and with this expansion we plan to have, I think Saudi ultimately will be bigger than the UAE.”

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