HotelRunner increases distribution reach for hotel partners with Hotelbeds agreement
HotelRunner's clients will gain access to Hotelbed's 60,000-plus high value travel trade buyers
Hotel bedbank Hotelbeds has agreed to a preferred partnership with sales channel management platform HotelRunner.
The agreement allows HotelRunner to increase its connectivity partnership programme by helping its 35,000 hotel, hostel and vacation rental partners reach more than 60,000 travel trade buyers that use the Hotelbeds booking platform.
As a result of gaining access to Hotelbed’s travel trade buyers, HotelRunner's accommodation partners will benefit from incremental reservations from non-domestic markets via Hotelbeds' global distribution channels that generate bookings with guests that, on average, book earlier, cancel less, stay for longer and spend twice as much in a destination.
The partnership allows HotelRunner to assist Hotelbeds to access significant additional hotel partners globally, with wider coverage in Turkey, Africa, LATAM and South East Asia.
Hotelbeds head of supplier connectivity partnerships Adam Krzciuk said: “We are really happy to partner with HotelRunner and feel that that this agreement is a real win-win, whereby its hotel partners that don’t currently work with Hotelbeds can benefit from our strong distribution power and at the same time we at Hotelbeds can grow the portfolio of hotels that we offer to our travel agents, tour operators, airlines, points redemption schemes and other clients.
“Channel managers are more important to us than ever before and we recognize their great
importance to our business; last year we launched a new preferred partnership program for
channel managers and HotelRunner is one of the first key participants.”
HotelRunner founder and managing partner Ali Beklen added: “HotelRunner has been working with Hotelbeds already for five years and now we are taking our partnership to a strategic level as a response to their new preferred partnership programme.
“Using our proven experience in acquiring new accommodation partners and applying the best
practices of both companies to the process of accommodation on-boarding and engagement,
we’ll work together to on-board thousands of new properties from all over the world,
improving our hotels’ connectivity experience whilst also offering them access to noncompeting reservations from hard-to-reach booking channels that offer quality guests that overall are more profitable for the hotels.”