Hilton celebrates 100th anniversary with new CSR foundation
The Hilton Effect Foundation will double company's investment in social impact
As part of its 100th anniversary celebrations, Hilton announced the creation of The Hilton Effect Foundation, which will invest in both organisations and people to make a positive impact on the communitoes the operator serves.
The foundation launched with 15 grants to organisations around the world that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.
The foundation builds on Hilton's Travel with Purpose corporate responsibility strategy by doubling the company's investment in social impact while cutting Hilton's environmental footprint in half by 2030.
Hilton president and CEO Chris Nassetta stated: “One hundred years ago, Conrad Hilton had a noble idea that travel can make the world a better place. That deep-rooted sense of purpose has fueled our transformative impact all across the globe, as we have welcomed three billion guests, employed 10 million team members and contributed US$ trillion in economic impact. And in the years to come, we will do even more to positively change the world through our Hilton Effect Foundation.”
In addition to the foundation, Hilton also launched a grassroots service initiative called Random Acts of Hospitality, whereby team members were encouraged to conduct meaningful, simple gestures for others to extend the group's hospitality beyond its hotels and into local communities.
As part of the campaign, Hilton Garden Inn Mall of the Emirates in Dubai invited taxi drivers to stop by the hotel and receive complimentary meal boxes during Ramadan to break their fast at Iftar.
Founded in 1919 in the United States, Hilton's footprint now includes 5,700 properties under 17 brands in 113 countries.