Saudi-based Dur Hospitality acquires Shada Homes Company

The acquisition of Shada came at a time when the company was looking to develop a new brand.

Shada Homes
Shada Homes

Earlier this year, Dur Hospitality signed an agreement to purchase a majority stake in Shada Homes Company.

Under the agreement, Dur Hospitality owned 60% of Shada Homes, and thereby transformed the legal entity of Shada from a closed joint stock company to a limited liability company.

The acquisitions was made to strengthen the company’s presence in the hotel apartment sector.

Did you like this story?
Click here for more

Speaking with Hotel Design and Build, Hasan Ahdab, president of hotel operations, Dur Hospitality, said that initial plans were to potentially develop a bew brand under Dur.

“We were internally eying the service apartment market and were in the process of developing a brand for it. However when we came across Shada and met the owners, we found that this is the right vehicle for us to increase our presence, so we went ahead and acquired the brand.

“We are really expanding and spending wherever the opportunity lies. The market segment for hotel apartments in Saudi Arabia is something I would call the national market. Domestic travellers need them when traveling from one city to the other and our job is to expand and meet these demands," Ahdab said.

“I would not say that we have abandoned the idea of a new brand, but with the acquisition of Shada, we have decided not to pursue our previous work under serviced apartments.”

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular



Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine