Dubai Tourism and Gulf Reps in partnership, plans to drive more GCC visitors to Dubai
Overnight visitors from the GCC made up 18% of all tourists viisting Dubai in 2018
Dubai Tourism (DT) have released a statement saying that it has formed a GCC-wide partnership with Gulf Reps travel consultancy agency. The partnership is part of DT’s ongoing drive to attract more visitors from across the Gulf to holiday in the emirate.
According to the statement, the recently formed partnership will give Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) access to Gulf Reps’ extensive network of travel industry professionals and media, as it targets increased tourist numbers from Saudi Arabia, Oman, Bahrain and Kuwait.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said: "We aim to target further growth in every potential segment of this important market, from short stay and weekend breaks to longer vacations, especially families who are our key audience and make-up the majority of visitors from the GCC region.”
Under the agreement, Gulf Reps will operate a representative office within the GCC. There will be a specific focus on developing relationships with the region’s tourism market, leading travel trade publications and travel companies with the purpose of promoting Dubai as the preferred destination of choice for visitors from neighbouring GCC countries.
Reportedly, overnight visitors from the GCC made up 18% of all tourists visiting Dubai in 2018, highlighting the region’s position as one of the most important source markets for Dubai.
The collaboration with Gulf Reps will allow DT to maximise its exposure to, and relationships with, important industry and trade partners across the GCC, giving the city even greater visibility in strategic media outlets and travel industry publications as well as digital media.
Gulf Reps will be at the forefront of the delivery of key marketing campaigns, further strengthening and broadening Dubai’s appeal to GCC travellers.
As DT’s official representative in Saudi Arabia, Oman, Kuwait and Bahrain, Gulf Reps will help showcase Dubai’s diverse attractions, numerous festivals, year-round entertainment offering and landmark attractions to holidaymakers.
"Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC,” said Kazim. “Our partnership with Gulf Reps is part of our ongoing strategy to attract even more visitors from our neighboring markets to Dubai year on year.”