Hotelier Middle East - HotelierMiddleEast.com

Digital Marketing (Executive Development Programme)

Back
Scheduled Date: Wednesday, November 30, -1/Wednesday, November 30, -1
Training Provider: Jumeirah
Type: Training course
City: Dubai
Country: United Arab Emirates
Sector: Sales & Marketing
Languages : English

Digital Marketing focuses on how new digital media are changing the marketing landscape. These media include the internet and mobile devices, which together are changing the marketing concepts of time, distance, experience, and the way in which individuals socially connect with each other and with organisations.

Success in online marketing requires mastery of a range of concepts and techniques including (though not restricted to) search engine optimisation, disintermediation, paid search marketing, digital marketing channels and co-branding strategies. It is also important to know when to select a specific combination of these mixes. Similarly, to make a website more effective requires knowledge of a range of success factors for traffic building including accessibility, data integration and content, usability, persuasion and visual design. The importance of leveraging distribution channels enabled by digital convergence technologies which include mobile platforms also needs to be noted.


Latest programs

Other Courses in Dubai


Other Courses in Sales & Marketing


Jobs in Sales & Marketing


Hotelier Directory »
Search our database of more than 2,700 industry companies

Browse the directory »

ALSO IN HotelierMiddleEast.com »

Front Of House

ADVERTORIAL: Career musts for reaching the top

In the GCC's busy, thriving hospitality environment, how will you differentiate yourself from your peers?

Read more
Back Of House

ADVERTORIAL: Career musts for reaching the top

In the GCC's busy, thriving hospitality environment, how will you differentiate yourself from your peers?

Read more
Food & Beverage

Food security increases by 2.4 points across MENA

UAE drives the index up, with a current score of 75.6 in the 2015 Global Food Security Index

Read more
People

REVEALED: The top 10 highest-earning hotel CEOs

Which CEOs are the highest paid in hospitality? The top five may surprise you

Read more
Business

Madinat Jumeirah celebrates Global Wellness Day

Complimentary Yoga and tips on improving wellbeing to be offered

Read more
LEISURE

Dubai theme parks: assemble!

Key components have arrived and are being assembled for Legoland, Motiongate and Bollywood theme parks

Read more