Host is the International Exhibition of the Hospitality Industry and the world's leading trade fair for Ho.Re.Ca and Retail.
More than 1600 exhibitors from 40 countries are expected to attend, who will be hosted in six halls on 100,000 sq m of net exhibition space and will meet and do business with 1500 hosted buyers from all markets, carefully selected based on their purchasing power.
Building on this solid base, Host is preparing for the 2013 edition from the October 18-22 at the Fieramilano fairgrounds in Milan-Rho. Held every two years, Host is not limited to five days of exhibition. Host is an observatory that, in the two years preparing for the show, examines the trends and opportunities in the sector in order to make them available to companies.
A moment of global interaction among markets, Host 2013 is experiencing a process of growing internationalisation. Increasing interest can be noticed in the Middle East and Africa region: such as the participation of Kitcherama company from Sharjah (UAE) and a collective presence of enterprises from Egypt, while further companies from the area are expected to join Host in the next months.
The 2011 edition, too, witnessed a series of particularly lively exchanges between the markets, with Spain, Germany, France, Switzerland, Turkey, the UK, the Netherlands and the US among the most active. In addition, China and Russia doubled their number of representatives. Countries whose companies participated for the first time included Canada, Croatia, Finland, Malta, Panama, Russia, and Thailand.
A highly satisfied business audience
Host target visitors include high-profile industry operators, sales managers, purchasing managers, and purchasing influencers. Visitors for whom Host means innovation, meetings with top companies and the chance to network. So much so that in a survey carried out at the last edition, 71% said they were satisfied with the event and 83% said they would recommend Host. Among Exhibitors, the level of satisfaction was 96% and, as regards exhibiting again in the future, 88% answered "definitely, yes".
The Host areas
Host successfully combines an overview of the entire Ho.Re.Ca. sector with an in-depth representation of all of the segments it comprises. Their connections will be even more effective this year, thanks to the new developments in the exhibitions area: alongside Food Service Equipment, the Bread/Pasta/Pizza segment will focus the attention on the art of bread making; there will be greater synergy between Bar and Coffee Machines ? Coffee & Tea ? Ice-cream ? Confectionery & Cocoa; the area dedicated to Furniture broadened its horizons to include Tableware: hotel furnishings, tableware, bar/ice cream shop/confectionary will be completed by a sales point furnishings section.
Leading names from the industry who participated at Host 2011 include: Alessi, Angelo Po, Barry Callebaut, Bravo, Comenda Ali, Electrolux Professional, Gruppo Cimbali, Nuova Simonelli, Lavazza, Mercatus, Portioli, Middleby corporation, Montebianco, Nestle Professional, Pernigotti, Telme.
Another new development sees Host 2013 present on the social media, on Facebook and Twitter with the account @Host and hashtag #Host2013.
Host 2013 will be taking place at fieramilano in Milan-Rho from Friday, 18th October to Tuesday, 22th October 2013.