Hotelier Middle East - HotelierMiddleEast.com

Sustainability a must for beverage industry in the MidEast

Posted by: KShandler
11 Dec 2017
"Sustainability" is running the risk of being over-used as companies look for a marketing angle. Recycling is only a small component of sustainability - what about production and consumption? This is where the innovation should be focused. Although a step in the right direction, there are many more worthy examples to tell your readers about beyond the efforts of Coca Cola & Nespresso. If you haven't already integrated this thinking into your strategy and core values, you are already ions behind.




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