Hotels focused on 'wrong things' in technology |
Hotels focused on 'wrong things' in technology |
Qamardeen hotel conversion features new design and fresh F&B offer
Four Seasons tops survey of 133 million online searches
Hakkasan, Carluccio's, Asado and Ritz-Carlton Doha among winners
Dubai Golf | Dubai
Dubai Golf | Dubai
Dubai Golf | Dubai
Bin Eid Executive Search and Selection | Dubai | 4000AED
Bin Eid Executive Search and Selection | Abu Dhabi | 4000AED
Five minutes with the new outlet manager
Read more
Exec pastry chef Philippe Agnese scoops coveted 2013 award
Read more
Restaurant designed with needs of local business workers in mind
Read more
Mark DeCocinis joins as president and COO of luxury hotel brand
Read more
Parent group Pragma refuse to confirm or deny Hotel Cavalli whispers
Read more
Al Barsha Art Centre mall will take around 15 months to complete
Read more
1 May 2012
I don't agree with this at all. Let me have the evidence for the contention. Empirically, in the YUK at any rate, most travellers are booking hotels exactly the way they did 5 years ago, using OTA's direct hotel website channels, GDS &c The problem is that technology is driving the industry, (or thinks it is) not the other way round, we're producing more and more useless technology every day, from geeks who don't know the meaning of the word 'usability' Travel is a simple, enjoyable sector made difficult, rather than simpler, by technology.
2 May 2012
I believe that hoteliers are not focusing enough resources on conversion tactics but rather taking the more costly and often times easier route of driving traffic and playing the percentage numbers game. Paul Richer, I couldn't agree more that hoteliers need to convey sufficiently interesting information about the hotel so the shopper is persuaded to book. Making all of the information that a shopper needs (textual, visual and richer visual content that tells a story) available on all the channels used to shop for hotels helps drive improved conversion
22 May 2012
It is not necessary that everyone should agree one viewpoint, they might might taken some statistics which may not cover each every category of hotel which they are talking about. It is not easy to generalize any statement in this fast changing world and with the rapid change of technology. They might have come across some hotels which fits their thought